Blog
The problems that actually cost money in this trade — empty days, rates nobody can recall, proof that lives in a chat thread, payments frozen on a paperwork mismatch — and what to do about them.
Vacancy is the largest cost in an out-of-home business and the one nobody measures, because an empty hoarding does not send an invoice or ring the phone. Here is how to work out what it cost you, and why the number is almost always larger than expected.
Read it →Payments in outdoor advertising rarely freeze because a client is dishonest. They freeze because the period on the invoice is not the period on the purchase order, and proving who is right takes longer than the money is worth. Here is where the mismatch comes from and how to remove it.
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